Robin Dhondt
Robin Dhondt on stage in his green leather jacket, calling out to the audience

The flawsyou've been hidingare the strengths
you've been missing

This guy will
tell you why...
Robin seen from behind, on stage in front of a full ballroom in Chennai

An interactive keynoteabout being imperfect(on purpose)

Book Robin

Flawesome

/flaw·sum/ (adj.) [flaw + awesome]

1. Brands or people who embrace their flaws and know they are awesome regardless.

Flawesome Keynote

A 30-to-90-minute interactive eye- and heart-opener, designed for brands & leaders who dare to share their weaknesses and turn them into awesome strengths.

Learn more...

Flawesome Co-Lab

A hands-on session where I work with your team. Together, we hunt for the flaws your brand has been hiding, and turn them into awesome strengths.

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Flawesome Farm

Flawesome Keynote + Co-Lab in one day @ Boereau, a 300-year-old farmhouse near Ghent. The closest thing to a Flawesome bootcamp minus the pushups.

Learn more...
Black and white photo of Robin Dhondt raising a coffee mug with a registered trademark R on it

An advertising
consultantwho hates
advertising?

Yes, I am.

BUT I do have a soft spot for brands & leaders with courage.

I show them how to boost their credibility by being radically & creatively honest about their flaws.

They discover that turning their flaws into strengths is actually easy to do... and that there's a million ways to do it.

I speak & teach in English and Dutch, on stages from Ghent to Chennai and anywhere in between.

More about Robin

What others sayAbout me:

No corporate bullshit. Just brilliant thinking, great storytelling and a healthy dose of ‘what the hell did he just say?’

Ninia Daelman Brand & Marketing Director, SD Worx
1 / 9

Totally FlawesomeLive from Chennai

Robin on stage in Chennai in his green leather jacket and Hang in there, it gets worse t-shirt, laughing with his hands up

Imperfection
guaranteed!

Mock-up of the book Totally Flawesome, 9,5 ways to be perfectly imperfect as a brand, by Robin Dhondt

Cover not final.
(Neither am I.)

The bookComing not
too soon

I used to think I had to be an author before I could call myself a speaker. So I waited. Way too long.

Then it hit me: my keynote IS my book, in the making. Every stage is a testing ground for it.

So, no worries: the book is coming. Just not too soon.

Tell me when it's done
A room full of SD Worx employees cheering, some standing on their chairs, with Robin's selfie in front

Good news:your team could be next!

Totally Flawesome @ SD Worx, 24/09/2026(no people or animals were hurt during the keynote)