Robin Dhondt

Imperfectnessfrom my desk

This is where I share the work
before it's done.

Imperfect notes, drafts, interviews and insights. Some of it will make it into my keynotes. Some of it into my books. At least half of it will make it into my trashcan.

Feel free to help me decide which half that is.

A plain white hardcover book titled Author without a book, by Robin Dhondt

Fresh from the desk

Warning: work in progress.

Close-up of Robin's t-shirt: a grinning vintage salesman giving a thumbs up, with the words Hang in there, it gets worse
Note

Good news: things might get worse.

For 25 years I worked as half of a creative team. Now that I'm going solo as a speaker and author, I no longer have a partner who tells me whether my ideas & insights are either pretty good or utterly garbage.

So I decided to create this 'open studio' where I can share drafts, notes, interviews and half-formed thoughts with future readers…

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Robin's email signature with the Totally Flawesome sticker and a disclaimer about typos, a green arrow pointing at the misspelled word seriuosly
Note

My email signature confesses for me.

I'm a copywriter who still makes a lot of typos. So I stopped hiding them. Now my email signature confesses for me.

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Robin in his green jacket presenting the Avis ad We try harder on the big screen in the barn at Boereau, in front of a full room
Hero

The woman who taught me flaws sell better than strengths.

Meet Paula Green, one of the first female copywriters on Madison Avenue. In 1962, she did something unthinkable. She wrote the truth.

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Robin writing on his laptop high up in the maple tree at Boereau, Converse sneakers up
Note

My second office is a tree.

When ideas run out at my desk, I climb a tree. Not a metaphor. And I have a theory about why it works.

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Gold or garbage?
You decide.

Every post here is a draft. Tell me what's worth keeping and what belongs in the trashcan. I can take it. (Mostly.)